Using a day to celebrate the contributions that people make to society and demand respect and equality to sell something is not a good look. There will always be questions when a brand gets involved with something like International Women’s Day by running an advertisement, too. Touching on gender and race issues is always difficult for a brand to get right, but this seems to hit the right notes. The latter is what Nike and Serena Williams have been hoping to do with the launch of the sportswear giant’s newest ad spot ‘Until We All Win’, starring Williams delivering an inspirational description of the issues she’s faced not just because she is a woman, but because she is a certain type of woman, too: “too motivated for motherhood, too mean when I don’t smile”. Given that the last year has seen inequalities highlighted and a light shone on some of the harassment and discrimination that many women have had to deal with in their personal and professional lives, getting involved might be seen as opportunistic by some but it might also be a chance to produce something inspiring or uplifting. This week, International Women’s Day is an event that many brands and publishers will want to be associated with.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |